Job Description

LaSalle Network has partnered with a leading beverage organization looking for a strategic and creative Shopper Marketing Manager to join their dynamic team on a contract basis. In this role, you will be responsible for developing and executing shopper marketing initiatives that drive brand awareness, consumer engagement and sales growth in retail environments. The ideal candidate will have a strong background in the CPG or beverage industry and a deep understanding of shopper insights. This role will be located in New York City.

• Develop the annual customer marketing plan from the global brand plans to drive growth with key customers
• Deliver the activation, visibility and promotional plans. Ensure tactical activations and long-term permanent visibility objectives are executed brilliantly, with a focus on key strategic locations and premiumization
• Develop, plan and execute brand campaign, product launches, digital/social strategies and consumer events in line with brand guidelines to ensure overall brand's objectives are achieved
• Partner with the Digital Marketing Manager to define and determine brand digital strategy across retailers' e-commerce sites, retailers' social, digital media platforms
• Drive online conversion leveraging the most updated/relevant platforms and digital tools
• Be the key point of contact for the customer for marketing initiatives and the partner for the Commercial team in managing business performance
• Building best-in-class partnerships with customers, team members and domestic market contacts
• Review activation tools for effectiveness and work with the Brand Marketing team to enhance or improve engagement and impact
• Category analysis to report on performance (depletions) versus the category to understand performance
• Develop insight-driven and category growth-led customer propositions
• Own the Brand Investment through budgeting, tracking and implementation of the spends
• Co-own the P&L with the Key Account Manager, delivering ROI on all marketing activities
• Review activation and promotional effectiveness and recommend actions to improve performance as required (ROI)
• Maintain a good understanding of competitor activity, review and analyze industry data to improve targeting and performance, including passenger data, IWSR and other industry data

Shopper Marketing Manager Requirements:

• Bachelor's degree in Marketing, Business or a related field
• 5+ years of trade/customer/shopper/consumer marketing experience
• Strong business acumen, analytical and organization skills
• Good interpersonal and collaborative skills
• Relentless focus on best-in-class execution
• Excellent organizational skills and attention to detail
• Excellent negotiation and influencing skills
• Customer and results-oriented
• Strong understanding of the Americas passengers
• Ability to travel regionally occasionally

If you are passionate about shopper marketing and want to make a significant impact in the beverage industry, please apply today!

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