Integrated Marketing Senior Executive Job at ASB Resources, Atlanta, GA

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  • ASB Resources
  • Atlanta, GA

Job Description

Job Description

Job Description

Manage all aspects of Southern region, an integrated agency comprising advertising, public relations, digital/social engagement, relationship marketing, brand activation and production. Accountable for business development and growth; talent recruitment, retention and development; client work-product; and financial management of marketing professionals.

Notable work and achievements:

  • Lead global digital and social teams for Samsung's B2B initiatives across paid, owned and earned media advancing thought leadership platforms, global content integrations, and brand positioning in partnership with Samsung HQ and regional stakeholders
  • Simplified global strategy to centralize and unify efforts to support regional/country transcreation and standardized reporting and measurement for a globally consistent brand experience

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